According to a recent research article, up to 50% of company employees are talking unprompted about the company they work for within their social network.
This form of marketing should be great news for any business, as it is a powerful form of employee advocacy.
Are you maximising your employee advocacy?
Employee Advocacy is powerful if all company employees became true advocates of the business they work for.
Team members spread an inspiring message about their company to clients, suppliers and their social network.
Nobody knows your company better than the team members who represent your company and brand every day.
They have a vested interest in helping the company create a successful business.
Getting them involved provides a unique and creative angle for your marketing efforts.
Why should your company create an army of advocates?
Consumers trust recommendations from people they know.
With many employees having large social networks your company could be tapping into a new opportunity to market the business.
If each employee has a social network of 100 people, that creates endless opportunities to market your business.
How to create employee advocacy
There are three simple steps to create this advocacy and inspire your employees:
Company Story and Vision
Your company should stand for something, have a tangible story or have a very clear reason for being, or mission statement.
If your employees understand what your company stands for, they will take pride in the company.
This makes it far easier for them to talk about and market your business with real passion.
They need to understand why their work matters and what makes the company different from competitors.
If you don’t have a mission or positioning statement, think about creating a simple one.
Focus on communicating your business relevance, that captures attention and explains why customers should want to do business with you.
Company Culture
The culture of a company is implicit in the personalities and values of senior management.
A strong and clear culture can give everyone the proper framework to work within.
Culture is shaped mostly by how your leaders act to inspire a legion of employee advocates.
By communicating your company values and culture explicitly and continuously you will create employee advocacy.
If your company grows, this culture will help keep it on track, steering the company vision forward in the future.
Communication
To create employee advocacy, it’s important to focus on their involvement and engagement.
Holding monthly company meetings to talk about client wins, review business performance etc are important in fostering and maintaining morale and cultural buy in.
Creating leadership groups to focus on business development can create ownership.
It empowers employees to talk positively about their experiences.
Every business should focus on creating employee advocacy.
They will help to market and sell your business as well as discovering a deeper meaning and opportunity in their day-to-day work.
About The Author
Mark Pettit helps successful entrepreneurs create a vision of their ideal future and then build a plan and path to create it. By having this clarity, his clients are able to expand their freedom and multiply their revenue and growth.
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