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Small business owners are busy people. They want to leverage time to increase productivity and create bigger results in their business.

Some people can leverage their time better than others.

They can produce big results in a shorter period of time while other small business owners are working longer hours and not creating the same impact.

What’s going on here?

Some people manage time effectively and achieve the results they want while others, no matter how long they work, still can’t move their business forward and achieve their goals.

The secret? Time leverage.

What is time leverage?

Time leverage is achieving the biggest result with the least amount of effort.

It is about simplifying and finding the quickest route to the result you want.

Using time leverage is a simple strategy for business success.

We only have so many hours in a day and if you can leverage your time, other people’s time and time saving through technology you can achieve a lot more in less time.

How to use time leverage?

Leverage your own time by focusing your time on the things you do best and create the biggest impact.

Use effective time management techniques to free up your time by eliminating unnecessary activities and focusing time on what matters most.

Use goal setting techniques to get clear on your priorities so you don’t waste time on low value work.

Learn to delegate and outsource activities that you don’t want to do and take up far too much of your time.

Bring in specialists to help with skills you don’t have so you don’t spend days and weeks trying to learn something.

Use the power of technology to clan and clone yourself.  This could be by creating podcasts, sales letters, social media, free recorded messages or videos that allows you to speak to thousands of people at once.

Time leverage is a powerful way to multiply your expertise that helps increase productivity.

How to use time leverage to increase productivity 

In business, we can leverage time to achieve maximum results.  Here are five ways you can do it:

1. Set goals with deadlines

Ensure your goals have deadlines attached to them. We all work far more effectively when we want to achieve a goal or finish a project by a specific date or time.

When you’re clear on what you want to achieve and by when, your brain gives you ideas on the fastest path to get there. 

2. Be clear on the result you want

When you’re clear up front about the results you want to achieve it can save a lot of time.

Be specific about the result you want and lay out a success criteria so you can track your progress.

This simple time management tip will help you maximise your time.  It ensures you stay focused on where to spend your time ensuring you don’t procrastinate and spend time on things that won’t help you get the result you want.

3. Work with specialists who can leverage your time

 When we start doing something new or are trying to achieve bigger goals we often don’t have the skills.

Rather than spending hours, days or weeks figuring out how to do something, leverage time by finding someone who has the expertise already.

You leverage your time by spending more time doing the things you’re great at and bring in the biggest results.

Follow the same process to leverage time.

Find people who are experts at doing something you simply don’t have the time to do or are just not very good at.

This could free up 5 hours, 10 hours or even 20 hours a week.

4. Use technology to leverage time

Every small business owner has to market their business.  Technology has made that process much simpler.

It’s easier to leverage our time if you can harness the power of technology to attract and convert the right clients into your business.

We can now create videos, podcasts and other content that can be seen by thousands if not millions of people at the touch of the button.

When you’re clear on your goals and what you want to achieve, look at how you can leverage technology to speak to your ideal clients and customers.

Technology is the ultimate way to free up time.

5. Delegate to free up time

Use your team or external resources to leverage your time so that everyday tasks that take up the bulk of your time can be handled by someone else.

Having this extra time can free you up to devote more time toward the important activities that truly require your attention.

Leveraging our time is only useful to us if we understand the important to managing time effectively.

To help you stay focused, leverage time and plan your day more effectively, download my FREE Daily Productivity Planner to help your stay focused and productive DOWNLOAD YOUR FREE PRODUCTIVITY PLANNER

If you get it right it can free up huge amounts of time, increase productivity and make you feel more energised and motivated.

Over to you.

How do you leverage time?

What tip will you use in your business?

Either way, please let me know in the comments.


P.S. Whenever you’re ready….. here are 5 ways I can help you free up your time to grow YOUR business:

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Mark Pettit Administrator
Strategic Business Coach , Founder, Lucemi Consulting
About the Author Mark Pettit is a leading 1:1 business coach to ambitious entrepreneurs who want to free themselves up to jump to the next level of time freedom and business growth. He is the founder of Lucemi Consulting, a coaching and consulting company. Visionary, creative, and generous, he is a hero to entrepreneurs seeking to work less, do more of what they love and multiply their revenue and profits.
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