Do you think you don’t have time to start or grow your business? Would you like to know about a little known productivity hack that can help you increase your focus, effectiveness and give you more time?
Before I started my coaching business, I was an executive in a large marketing agency, working 60 hours a week, managing a team of 20 and handling the marketing accounts for a number of FMCG brands.
This was a high stress job, and multi-tasking was king. I jumped from one project to another, one issue to another and had to ensure my clients were happy and my team was delivering projects effectively and keeping clients happy.
There wasn’t a lot of extra time to spare. Then I discovered this one productivity hack and everything changed.
I went from working 60 hours a week to 30 hours and was far more focused, productive and effective. Revenue grew dramatically and my clients were happier.
I started teaching this system to my team and their effectiveness and happiness grew as well. I now teach this productivity hack system to all of my clients as part of my coaching business and they are seeing similar results.
So, what is this productivity hack? It’s called “time blocking” and it helped me and my clients stay super focused on exactly what needs to be done to achieve higher levels of growth and success.
With time blocking, you devote a specific amount of time to a particular project and do that task exclusively until it is complete.
Now, the length of time you set for the project or task will be different for each of you but the method I use is the 60-60-30 method.
I always use this method in the morning when I am more energised and focused,
Here’s how it works:
- Identify your most important project
- Work on that first
- Shut off your email and turn off or get away from your phone
- Set a timer for the first block of time (50 minutes in my case) and work on only that task until the timer goes off
- Take a 10-minute rejuvenating break (a walk in my case)
- Set the time for second block of time (again, 50 minutes) and work only on that project
- Take a further 10-minute rejuvenating break
- Take a 30-minute break (I tend to have lunch or meditate here)
- If you have completed the first project, excellent, move onto your second project. If you haven’t, follow the process again
To set yourself up to maximise your time and use time blocking effectively, these simple strategies will pay huge dividends.
Don’t Hope, Plan
Plan your projects and activities in advance so you don’t spend precious time trying to figure out what to do next. Don’t get to a point in any day where you wonder what you should be doing. Plan it all in advance.
I plan out each week on Sunday evening. I decide what projects I want to work on and then list them in order of priority. I always start with my biggest priority.
I focus on achieving one big project/task every day and if I achieve more than that, it is a welcome bonus.
When I am working through projects using time blocking I don’t use my phone as this will distract me. Instead I put my watch on the table and use that.
There are also apps for time blocking you can use including Focus Booster and Focus Keeper.
Time blocking dramatically improves focus but it also gives you clarity on how much of your time you are spending on specific projects or activities.
Time blocking also helps with accountability. You can give yourself a specific amount of time to complete a project rather than just spending hours and hours on something that should take less time.
If you are writing a new article, like I’m doing here, set yourself a time limit to do it in and block out the time.
Focus On High Value
Focused time delivers bigger results and this productivity hack will help deliver these results. You have started by identifying a high value activity to work on. You also have clarity on how long you want to spend working on the project.
The next step is to track the return on investment (ROI). If the project isn’t delivering the results you want, think about cutting out the project altogether or look to outsource it.
Can you think of something right now that you are spending eight to 10 hours a week on? Is that invested time delivering the right level of results for your business?
If it isn’t, eliminate or outsource. For me personally, I was spending a lot of time building and growing my facebook page and I wasn’t seeing the results I wanted.
So, I outsourced the management of my page to an expert who has helped grow my page, and I have saved 10 hours a week.
What could you eliminate or outsource? How could you use the time blocking productivity hack?
Whether you’re trying to build a side business into a full-time business, are just starting up and trying to juggle the myriad tasks every business owner must accomplish, or looking to scale your business, time blocking can help you get more of the right things done and create more freedom in the process.
That’s a win – win.
Want to go deeper?
- If you want to achieve increased levels of freedom and growth in your business book a Freedom Breakthrough Session https://meetme.so/MarkPettit
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About The Author
Mark Pettit helps entrepreneurs and business owners achieve increased levels of freedom and growth through his Freedom First Coaching Program. He helps people achieve their personal and business goals faster, become more productive and create a life and business they love.