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Effective small business coaching can be hugely valuable for any small business owner looking to grow their business to the next level.

The decision to invest in a small business coach, however, must be seen as an investment to achieve a specific result in the future, rather than being a simple transaction.

Making that investment in small business coaching is not an easy decision for many business owners.

There is a time investment and financial investment.

It is therefore essential to work with a small business coach who will provide a specific outcome that the business owner is looking for.

Effective small business coaching is based on the business owner having a future vision they want to achieve and the business coach helping them achieve that result.

As a small business coach I help my clients deliver three specific results:

  • Freeing up 100 hours of time in 90 days
  • Increased revenue 
  • Spending more time doing what they love to do

The client comes first, always.

Small business coaching helps the business owners get clarity on their future vision and gives them the confidence and capability to build a simple game plan to achieve the desired result that is most important to them.

What is small business coaching?

For small business coaching to be effective, the client must clearly be able to articulate the future desired result they are looking for.

They must have clarity on the growth, in all areas of life, that will make them happy.

The small business coach acts as their guide on their path to this desired future growth.

Small business coaching focuses on helping another person see things differently, and then act differently.

Benefits of working with a small business coach 

An effective small business coach helps another person grows to the next level in ways that are new to them, and to use that wisdom and knowledge to always be moving forward towards achieving their desired goals.

An effective small business coach asks open ended questions, rather than telling the client what to do.

Effective small business coaching is based on using thinking tools and techniques to provoke internal thought, rather than giving specific directions.

Read more:

6 benefits of hiring a small business coach 

Why invest in a business coach?

Business Coaching is about helping people become intentional about their actions.

Setting goals, support and accountability are other key components of effective small business coaching.

The purpose of coaching for many small business owners is to transform their current complexity into clarity and to transform their confusion and overwhelm into simplicity.

This builds more and more confidence.

Here are 6 things small business coaching can do for your small business in chronological order, rather than order of importance:

1. Help you achieve your goals quicker

The most effective small business coaches are focused solely on their clients, and their personal success.

The small business coach plays a guiding, supporting role in helping the people he works with get clear on their goals, and works with them to build an effective path for achieving it.

An effective small business coach checks his ego at the door, so the client knows it is all about them.

Trust is created when the client knows the focus is solely on them and the results they want to achieve, with no secondary agenda.

There is a clear alignment between what the small business owner wants and the expertise of the small business coach.

A small business coach should never assume that their title commands trust, the trust needs to be earned through intentional action.

This requires a committed focus from the small business coach on what will make the client happy with their progress, what they really want and the success criteria they have for themselves.

2. Small business coaching gets you clear on what you want

In a world of complexity and confusion, giving a small business owner clarity on where they are and where they want to go is a hugely effective small business coaching technique.

By helping someone become clear on what they want their future to look like, set goals,  and giving them a simple path and plan to get there, takes away a huge amount of complexity.

3. Provides effective thinking tools   

Effective small business coaching requires the coach to provide thinking tools that help the client start thinking about their thinking.

All major breakthrough and transformations that come about in coaching are through internal changes that the client makes.

Providing the thinking tools and frameworks are the starting point for this transformation.

How each individual client thinks about their own situation is unique to them, but it is the thinking tools provided by the small business coach, that are the ‘door openers’ to the breakthroughs.

4. Helps you gain perspective through great questions 

In addition to effective thinking tools, open ended questions can be the catalyst for breakthroughs in creativity, productivity and transformations.

When the small business owner feels important and heard, has clarity on their thinking and feels supported by the coach they will become far more engaged, energised and responsive.

This environment becomes the catalyst for breakthrough thinking.

Asking open ended questions that get the person to really think and reflect is the best way to create this environment.

The client’s answer to an open ended question is far more powerful that simple advice giving.

People always come up with their own answers, which is 10x more powerful to them because they came up with it on their own.

They become more energised, happier and more confident, simply by answering the question provided by the small business coach.

5. Gives less advice and more insight

A key component of effective small business coaching is to stop giving advice, unless specifically asked for.

Our natural instinct is often to jump in and offer advice. 

This is something an effective coach should stop doing.

Jumping in with advice creates a problem for the client.

They become too dependent on us for answers.

It stymies their development and it frustrates us as more and more requests for help mount.

The key is to train the client, through open ended questions, not to rely on the small business coach and to think things through themselves.

6. Is a great listener

To create an effective coaching environment, the small business coach must be a great listener.

Once questions have been, it becomes a priority for the coach to just sit back and listen in silence.

When silence stretches for a few minutes, there is a natural urge to jump in.

This is the wrong action step.

Just stay with the silence and let the client fully think things through in their own mind.

This process becomes ever more powerful the more the coach simply sits there and listens.

Read more:

How to be a good listener: 8 powerful tips 

Summing Up

There are many factors that can creative an effective small business coaching relationships and environment.

The 6 insights laid out above are a great way for small business owners to think about the benefits of hiring a small business coach to take their business to the next level. 

Small business coaching programs

The 90 day small business coaching program from Lucemi Consulting is designed exclusively for already-successful, motivated small business owners who want to jump to the next level of growth.

In a world of complexity and complication, most small business owners simply have too much going on in their business and lives.

Our small business coaching packages help the business owner create time freedom.

They spend more of their time doing what they love to do, are great at and brings in the most money. 

This is a proven process that will transform your business and life in just 90 days.

You will multiply your income, time freedom, happiness and achieve simplicity, clarity and confidence in every area of your life.

What results can you expect

Entrepreneurs who work with me as their business coach thrive and grow.

They gain clarity, perspective, focus and confidence that most other business owners lack. 

The 90 day business coaching program is designed to unlock your true potential and create breakthrough result.

You should expect, at the end of 90 days, to have freed up 100 hours of your time.

You’ll also be spending more time doing what you love to do and have increased revenue.

Book a free 30 minute clarity call to see if we’re a right fit.

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P.S. Whenever you’re ready….. here are 5 ways I can help you free up your time to grow YOUR business:

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If you want to take your small business to the next level but are feeling stuck and frustrated, book a Focusing Call 

You’ll come away with direction, clarity and focus on what you really want to achieve.

Mark Pettit Administrator
Strategic Business Coach , Founder, Lucemi Consulting
About the Author Mark Pettit is a leading 1:1 business coach to ambitious entrepreneurs who want to free themselves up to jump to the next level of time freedom and business growth. He is the founder of Lucemi Consulting, a coaching and consulting company. Visionary, creative, and generous, he is a hero to entrepreneurs seeking to work less, do more of what they love and multiply their revenue and profits.
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