Customer Lifetime Value has a central strategic importance for any business as it allows entrepreneurs and leadership teams to discover more and more about their most important asset – their customers or clients. There are a number of important reasons why a business...
Whether you’re a small entrepreneur looking to accelerate growth or a mature business looking to gain market share, it’s important to focus on your most valuable customers. Remember that: It costs 7x more to obtain a new customer than to retain an existing one...
I was at a couple of meetings yesterday with entrepreneurs discussing how to build better profitable customer relationships. It was interesting to hear about how they go about acquiring new customers and build relationships with existing customers. What struck me most...
One of the most challenging things to get right for any entrepreneur is to create a company vision and culture. To be able to clearly identify their reason for being. Who are they? What is their USP? What’s their story? What’s their purpose? It’s this vision or...
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