Share this story

There are many business coaches to choose from, so if you’re looking to find a business coach, or want to hire a business coach, it helps to gain clarity about what to look for in a business coach.

Finding the right coach is critical if you want to achieve your goals quicker and grow your business to where you want it to be in the future.  If you are looking for a business coach, are wondering what a business coach can do for you, this article shares 13 things you should look for in a business coach.

There are a number of important qualities to look for in a business coach.  The coach should have experience, have a positive attitude, be willing to share, have expertise and should ask great questions.

When looking for a business coach, it’s important to understand if the coach has experience with the challenges you face or has experience working with business owners like you.

Before hiring a business coach make sure there is chemistry and talk to them before hiring them.  That way you can confirm the coach’s expertise and ensure that the coach is a right fit for what you’re looking for in a business coach.

To succeed, the relationships between a coach and client has to be a partnership built on trust, chemistry, goals and clarity on what success looks like.  Are you looking for a business coach?  If it seems confusing to find the right coach, or you’re not sure what to look for in a business coach, use these 13 benefits of business coaching as a guide. 

Is a business coach worth it?

Gaining clarity on what success looks like is the only way to measurably see if a business coach is worth the time and money.  Look for a business coach who has both proven business success and proven coaching success.  

Business coaches demonstrate their value and worth by helping clients achieve a specific, measurable result.  If you and your coach set measurable goals together you will clearly see the progress you are making, which will help you gauge whether the coach is worth the investment.

This measurable progress may be increased revenue and profits, increase in new clients or customers, amount of time saved or an increase in happiness.

What can a business coach do for you?

Business coaches provide perspective, clarity, confidence and support for the business owner in running their business.  Business coaches work with the business owner to clarify their vision and work with them to set specific, measurable goals that takes their business and life to where they want it to go.

Through questions, thinking exercises and conversations, a coach will help the business owner get clarity on what’s most important to them, and help them maximise their time in those areas of their business.

13 Things to Look for in a Business Coach

Here are 13 things to look for in a business coach.

1. Find a coach who asks great questions

If you want to achieve your goals quicker, look for a business coach who spends their time asking great questions, rather than giving all the answers.

A good business coach understands that you have many of the answers, you just need to be asked great questions to clarify how you think about them.  If a coach talks at you all the time, or doesn’t listen that’s not a productive coaching relationship. Read more about developing great listening skills.

2. Look for someone who provides clarity 

Business coaches will gain clarity on what success looks like for you.  The right coach will help you gain clarity about what you want to achieve in the future, and help provide a framework to achieve those results.

A coach will provide simplicity, instead of making things more confusing and complex.  Rather than giving many solutions, a good business coach will help you find the right solution quickly and easily.

3. Find a coach where there is chemistry

One of the most important things to look for in a business coach is chemistry.  Finding a coach who is the right fit for you and what you want to achieve in business and life is essential.

So, look for a coach who you have chemistry with.  If there is no chemistry, it becomes difficult to trust and take action on what the coach advises.  Find a coach who is easy to talk to and is an active listener.

4. Find a coach who provides perspective

Business coaches provide perspective and a sounding board.  The right coach will have been through many business challenges and should provide perspective on your vision, on your goals and any challenges or obstacles you may be facing currently.

It’s difficult to do everything alone, so having the perspective of a coach with business experience and expertise can be transformational.

5. Look for a coach who holds you accountable 

A good business coach provides the right amount of accountability to keep you on track towards achieving your goals. Positive accountability ensures you are focused on what you want to achieve and are committed to take action.

Together with your coach, you’ll set goals and work towards them every week.  There may be some specific actions you will undertake and the coach will hold you accountable for doing them.  Read more about accountability coaching.

6. Find a coach who gives you confidence

The right business coach focuses on your strengths and things that are going well, rather than trying to fix things.  A good coach never makes you feel bad about yourself and is always looking to focus on the positives and expand your self-confidence and self-esteem.  Get proven self-confidence tips.

7. Look for a coach focused on your business growth 

It’s important to look for a business coach who is focused on you and your growth, rather than themselves.  Look for a coach who is focused on you, what’s important to you and what you want to achieve instead of themselves and their achievements.

Effective business coaching is about helping you clarify what you want, and building a path and plan to achieve those goals.

8. Look for someone with experience

A good business coach must have experience in the specific areas of business that are important to you.  If you have specific business challenges that you want to overcome, working with a coach who has experience in those areas would be beneficial.

The coach will also have experienced setbacks and failures, so they can guide you on how to overcome similar challenges.

9. Find a coach with expertise

Look for a coach who has expertise in the area you’re looking for support in, or to achieve growth in.  A coach who can deliver specific results in an area of importance to you is beneficial.

For example, if you wanted help with your time management skills, don’t look for someone who doesn’t have expertise in that area.  Find a coach who is the right fit for the areas you want to grow or improve in.  Read more about time management coaching.

10. Look for a coach who can help you set better goals

An important capability to look for in a business coach is a coach who can help you set better goals.  When you have specific, measurable goals to work towards every week, month and quarter it’s easier to see tangible progress.

A good coach will have a goal setting framework to help you set better goals.  Goal achievement builds momentum and motivation and helps you see the true value of working with a coach.  Read more about goal setting.

11. Find a coach who understands the obstacles you face

It’s important to find a coach who has walked in your shoes and understands the obstacles you face.  When the business coach understands your goals and the obstacles you face, they will work with you to build strategies and an action plan to overcome the obstacles quicker than you might be able to achieve on your own.

12. Look for a coach who can provide shortcuts

One thing many entrepreneurs look for in a business coach is someone who can reduce the learning curve and provide shortcuts that will save time and money.

A good coach will have business experience to call upon to provide shortcuts and breakthroughs that may take months to achieve on your own.

13. Find a coach who will focus on your strengths

Some business coaches are focused on fixing weaknesses.  It’s important to work with a business coach who will help you identify and maximise your strengths.  When you are clear on the work you love to do and are great at, you want to do more of it.

A good business coach asks you questions that will help you tap into and expand the things you’re really great at.


There are many things to look for in a business coach.  Finding the right coach means getting clear on where you are now and where you want to go.  Working with a coach who will help you get there.

This might start with working with a coach to overcome a specific challenge you face or working with a coach to provide ongoing clarity and perspective to help you achieve your goals.   Finding the right coach often starts with simply having a conversation.

Ready to turn your goals into reality?

As a strategic business coach, I provide business coaching programs and business coaching services that help business owners grow their business faster and easier.  Get clarity on your bigger future as well as a proven path and plan to achieve your goals.  Book your free 30-minute coaching session.  

One on one coaching will help you build a better business and also a life that you love.  Book a free 30-minute coaching call today, by clicking the link below.

Book Your Call

About the Author

Mark Pettit is a business coach based in Colchester, Essex, UK and the Founder of business coaching company Lucemi Consulting.  Mark is a small business coach to business owners who want to simplify their time, energy and focus so they can multiply their freedom, impact and results. 

Get more articles, tips and tools to help you simplify your time to multiply your results on the blog.

Sign up to my Time For What Matters newsletter to get proven tips to grow your business quickly and easily..

Grab your free Productivity Mastery Daily Planner to 10x your productivity and achieve your goals quicker.

Share this story
Productivity Planner by Mark Pettit of Lucemi Consulting

The daily planner to achieve your goals faster.


Use my Daily Planner for successful daily planning.  It will help you prioritise your time, increase your focus, be more productive and get more done in less time.


Enter your details to get instant access to your Daily Planner.


Your Daily Planner will be delivered shortly