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You likely became an entrepreneur because you wanted more freedom, especially time freedom.

When you started your business, you probably dreamed of spending your working life doing what you love doing and are passionate about.

You wanted the time freedom to spend more of your time not working too.

So you can have a full life, spend more time with the people who matter most, plus have the time for your personal interests.

For some entrepreneurs though, they’ve ended up with just a job.

Rather than having the time freedom they dreamt about, they are working longer and longer hours, doing activities that neither excites them or motivates.

They are wearing every hat in the business and spending a large part of their time dealing with the complexities and complications of simply running their business.

There is no time to step back and think or plan or have time for themselves.

Can you relate?

Bring your focus back to time freedom

The good news is there are some strategic steps you can take.

They will bring your focus back to expanding that time freedoms you hoped to achieve.

By using these four strategies, your life will get simpler.

Your decisions and actions will become clearer and you’ll have a framework to create more and more time freedom.

Rather than feeling as though you don’t have enough time, you’ll have time abundance.

You’ll feel more energised, creative and productive.

With the time freedom you’ve created you’ll have more time to focus on your biggest revenue generating opportunities and relationships.

Let’s jump into the 4 ways you can use right now to increase time freedom:

1. Tell the truth about where you’re spending your time

In order for you to focus on the activities you love to do and bring in the biggest revenue, you need to eliminate the other stuff you’re currently doing.

Set aside 30 minutes, grab yourself and pad and pen and find somewhere quiet.

Write down all the activities you’re currently doing in a typical week that you hate doing, are frustrated with, know you’re not very good at, and that you just wish would wither go away or someone else could do.

For many people the activities on the list often include:

  1. things you procrastinate about getting done
  2. activities that take a long time when doing them
  3. Stuff that lowers your energy.

Now this list will be personal to you.

Everyone has a different list of what they can tolerate in their business.

But, it’s important to tell the truth if you really want to increase time freedom.

Your list could be 5 things, 20 things, 30 things.

One of my clients had a list of 40 things.

This list will give you greater clarity on what you should stop doing if you really want to grow your business and increase time freedom.

When you have your list, pick 5 of the activities you want to eliminate immediately.

Then write down the first action step you can take to make that a reality.

2. Time freedom starts with freeing yourself up

Now you have your list, you may be feeling some resistance.

Many business owners I speak to feel like they have to justify stopping doing the activities they simply don’t want to do.

Or, they actually don’t know what to do with that time as they’re so used to firefighting and stepping in.

In both instances, they feel that doing these “stuff activities” is simply part of running a business.

They’ve always done them and they’ve become a bad habit.

It is what it is.

Well, to really grow your business to the next level, you simply have to create more time freedom to spend on your best money making activities that you love to do.

You have to build a team or find other people to take on some of the activities you shouldn’t be doing.

If you feel you can’t work any longer or any harder, you’re going to reach a ceiling in terms of how far your business can grow.

Tough questions

If you were to analyse where you are now and where you want to get to in your business, you are going to have to ask yourself some tough questions.

“What can I stop doing?”

“What is really holding me back?”

“Is my time best spent doing certain activities?”

“How could I free up 10 hours a week?”

“What difference would more time freedom really make?”

If you have big goals that you’re shooting for, you have to be prepared to make some changes, otherwise you’ll simply stay stuck at your current level.

3. Transform your time with the right team

One of the hardest shifts for ambitious solopreneurs and small business owners to make is to think of themselves as the CEO of their business.

They’re so busy doing everything that it becomes difficult to separate out what they want to do and don’t want to do.

Rather than leading the business and focusing on future vision and growth, they become mired in managing every day to day activity.

But, what if you looked at yourself as the CEO.

As a CEO, is it really beneficial to be doing some of your current activities?

When you make the decision to really grow your business and increase time freedom you have to focus more on what you love to do and are best at.

Then, it becomes about finding other people who are great at the work so you can be freed up.

Finding the right people

Finding the right people to support you and your vision for your business isn’t a quick fix, but every person you can find will make a big difference.

If you’re a photographer, think about how many hours could be freed up if you had help with editing.

If you’re a mortgage or insurance broker, think about how many hours could be feed up if you had more case workers.

One of my clients hired a virtual assistant, who freed up 20 hours of their time a week.

Another found marketing expertise to handle social media, blog writing and sales copy.

The main point is.  Do more of what you are great at, and find other experts or support to free you up from the things you’re simply not great at.

If you can focus on how to get more of the right things done, and how can I get freed up to do more of that, you’ll be taking the first step.

4. Price based on value, not time spent

For many ambitious solopreneurs and business owners I speak with, pricing is a big obstacle to their time freedom.

They simply haven’t got their pricing right.

Rather than pricing based on results, they are charging for time and effort.

This puts them in a commoditised market, where they can be beaten on price.

To get pricing right, you must have a “value creation” mindset.

When you are clear on the value you create, who you want to create value for and the results you deliver, the only thing stopping you charging what your worth is you.

3 reasons why entrepreneurs don’t charge enough

Three main reasons why so many entrepreneurs I speak to don’t charge enough are:

  1. They don’t feel worthy or good enough to ask for high prices in the marketplace
  2. They don’t feel they have the right training or accreditation to ask for what they’re worth
  3. Their ‘competitors’ are charging a specific price so they feel they should follow suit

Many are suffering from imposter syndrome, thinking “who am I to be charging that much”, while others haven’t tapped into what really makes them great.

To charge what your worth you have to truly believe in the value you create and the results you deliver.

If you’re delivering fantastic results that wow your clients, your worth whatever price you want to charge.

When you get referrals from happy customers, your worth whatever price you want to charge.

If you get people calling you up asking to work with you, your worth whatever price you want to charge.

Pricing starts with you deciding what you want to charge.  If it scares you that’s a good thing.

If you feel you haven’t been charging enough, look at the value you create for your clients and pick a new number.

The size of your price is made up in your own mind, not the mind of your client.

What’s one simple step you can take to increase your time freedom?

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P.S. Whenever you’re ready….. here are 5 ways I can help you free up your time to grow YOUR business:

  1. Connect with me on Facebook
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  3. Grab your free Productivity Mastery Daily Planner to 10x your productivity.
  4. Want to work with me one on one? Check out the options here
  5. If you want to take your business to the next level but now sure the next step, book a Focusing Call with me

 

 

Mark Pettit Administrator
Strategic Business Coach , Founder, Lucemi Consulting
About the Author Mark Pettit is a leading 1:1 business coach to ambitious entrepreneurs who want to free themselves up to jump to the next level of time freedom and business growth. He is the founder of Lucemi Consulting, a coaching and consulting company. Visionary, creative, and generous, he is a hero to entrepreneurs seeking to work less, do more of what they love and multiply their revenue and profits. www.lucemiconsulting.co.uk
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